Social media objectives should:

Options:

  1. flow from, and directly support, social media tactics
  2. adhere to the S.M.A.R.T. framework (Specific, Measurable, Achievable, Resourced, Time-bound)
  3. adhere to the CCAF framework: context, challenge, activity, feedback
  4. be finalized early, so marketing goals can be designed around them
  5. be independent of competing marketing and organizational goals

Correct answer: adhere to the S.M.A.R.T. framework (Specific, Measurable, Achievable, Resourced, Time-bound)

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