Home » Hootsuite Social Marketing Certification Exam Answers { 2021 Updated } » Organizations should have a Crisis Management Plan for social media. This plan should identify the keywords, hashtags, etc. that should be continually monitored, to proactively identify external issues before they spiral into a crisis. This component of a Crisis Management Plan is referred to as a _________.

Organizations should have a Crisis Management Plan for social media. This plan should identify the keywords, hashtags, etc. that should be continually monitored, to proactively identify external issues before they spiral into a crisis. This component of a Crisis Management Plan is referred to as a _________.

Options:

  1. Social Surveillance Best Practices
  2. Social Search Streams
  3. Social Media Monitoring Strategy
  4. Brand Awareness
  5. Social Media Listening Techniques

Correct answer: Social Media Monitoring Strategy

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