Organizations should have a Crisis Management Plan for social media. This plan should identify the keywords, hashtags, etc. that should be continually monitored, to proactively identify external issues before they spiral into a crisis. This component of a Crisis Management Plan is referred to as a _________.
- Social Surveillance Best Practices
- Social Search Streams
- Social Media Monitoring Strategy
- Brand Awareness
- Social Media Listening Techniques
Correct answer: Social Media Monitoring Strategy