Home » Hootsuite Social Marketing Certification Exam Answers { 2021 Updated } » Let’s say you’re evaluating a customer of your organization as a potential brand advocate. In addition to the three R’s, what’s another criteria you could use to determine whether this person would represent your organization well?

Let’s say you’re evaluating a customer of your organization as a potential brand advocate. In addition to the three R’s, what’s another criteria you could use to determine whether this person would represent your organization well?

Options:

  1. brand affinity
  2. political values
  3. influencer connections
  4. brand rub
  5. number of followers
  6. all of these

Correct answer: brand affinity

Back to top