If you are regularly posting content to multiple social networks, an important rule of thumb is to _____________.

Options:

1. tailor messages to the unique strengths of each platform, where possible
2. post the message at differing times on each network to avoid being penalized by Google
3. use exactly the same wording to maintain consistency of voice
4. post a message on all platforms at the same time to make gathering metrics more accurate
5. none of the above

Correct answer: none of the above