A social media policy is intended to:

Options:

1. mandate the required amount of social media promotion employees must do on the behalf of the company
2. provide guidelines for appropriate and inappropriate use of social media by company employees
3. outline what social media strategies and tactics that will be pursued in the coming year
4. outline the ways in which sales and marketing activities will support social media initiatives in the coming year

Correct answer: provide guidelines for appropriate and inappropriate use of social media by company employees

Explanation:

A social media policy is intended to provide guidelines for appropriate and inappropriate use of social media by company employees.