Home » Helen’s Heating And Air (HHA) Wants To Encourage Interest In Their New Smart Refrigerators. They Know That WidgetCo Also Sells Smart Refrigerators. HHA’s Marketing Manager Creates The Broad Match Keyword “Refrigerator” And Adds “WidgetCo” As A Negative Keyword. Which Two Searches May Prompt The Ad? (Choose Two)

Helen’s Heating And Air (HHA) Wants To Encourage Interest In Their New Smart Refrigerators. They Know That WidgetCo Also Sells Smart Refrigerators. HHA’s Marketing Manager Creates The Broad Match Keyword “Refrigerator” And Adds “WidgetCo” As A Negative Keyword. Which Two Searches May Prompt The Ad? (Choose Two)

Helen’s Heating And Air (HHA) Wants To Encourage Interest In Their New Smart Refrigerators. They Know That WidgetCo Also Sells Smart Refrigerators. HHA’s Marketing Manager Creates The Broad Match Keyword “Refrigerator” And Adds “WidgetCo” As A Negative Keyword. Which Two Searches May Prompt The Ad? (Choose Two)

Helen’s Heating And Air (HHA) Wants To Encourage Interest In Their New Smart Refrigerators. They Know That WidgetCo Also Sells Smart Refrigerators. HHA’s Marketing Manager Creates The Broad Match Keyword “Refrigerator” And Adds “WidgetCo” As A Negative Keyword. Smart refrigerator reviews and energy-efficient fridge are the two Searches May Prompt The Ad.

Options:

  • WidgetCo customer support
  • Smart refrigerator reviews
  • Refrigerator reviews WidgetCo
  • WidgetCo refrigerator installation
  • Energy-efficient fridge

Correct answer:

  • Smart refrigerator reviews
  • Energy-efficient fridge

Explanation:

To really understand the above question, we have to understand about Negative Keywords in Google ads.

So:

First thing first:

As we all know, we don’t include keywords we don’t want to target in our ads. We use the negative keywords to achieve this.

Broad match is a type of keyword matching that includes more than one word or synonym of the keyword you enter. It also includes any close variants of these words and synonyms.

If you place negative keywords in Google Ads, it will prevent your ads from showing for those words and synonyms, even if this term matches your other words and phrases in the same ad group.

How to add negative keywords for broad match and phrase match

To add keywords for broad match and phrase match to your Google Ads account, follow these steps.

Step 1: Log in to your Google Ads account.

Step 2: Click on the Tools tab in the upper right corner.

Step 3: Go to the Keywords tool.

Step 4: Click on the + button to create a new keyword.

Step 5: Go to the Location and Match types drop-down menus, and then select the Broad match option.

Step 6: Click Add keyword.

Step 7: Enter a name for the keyword.

Step 8: Go back to the location and match types drop-down menus, and then select the Phrase match option.

Step 9: Click Add keyword. Step 10: Enter a name for the keyword. Step 11: Scroll down and select the negative keywords you want to add to the list.

Step 12: Add or remove the appropriate words from the negative keyword list as needed.

Step 13: Click Save keywords.

Step 14: Save any changes to the keywords.

Ravi Prakash

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