Home » Google Tag Manager Fundamentals Assessment Answers (2021 Updated) » To pass dynamic values from a website into Google Analytics Custom Metrics using the data layer, which of these must be set up? (select all answers that apply)

To pass dynamic values from a website into Google Analytics Custom Metrics using the data layer, which of these must be set up? (select all answers that apply)

Options:

  • A Trigger
  • The data layer
  • A Data Layer variable
  • A Google Analytics tag with a Custom Metric

Correct answer:

  • The data layer
  • A Data Layer variable
  • A Google Analytics tag with a Custom Metric
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