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Google Analytics Individual Qualification Exam Answers

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  1. Auto-tagging is used to collect data from what kind of traffic?
  2. Custom Dimensions can be used as what?
  3. Filters cannot perform what action on collected data? 
  4. For auto-tagging, what parameter does Google Ads include in the destination URL?
  5. Google Analytics cannot collect data from which systems by default? 
  6. How would a view filter be configured to include only users from Brazil and Argentina?
  7. If a user visits a web page with an embedded video, leaves without clicking on anything, and the session times out, how will Google Analytics report the session? 
  8. If the Google Merchandise Store sets up a URL goal of “/ordercomplete” and a Match Type of “Begins with”, which of the following pages on www.googlemerchandisestore.com will NOT count as a goal?
  9. In Custom Reports, what must metrics and dimensions share in order to report accurately?
  10. In views that don’t have data import enabled, Custom Dimensions values may be viewed for dates before the Custom Dimension was created
  11. Once filters have been applied, what is the option to recover filtered data?
  12. Segments will not allow you to do what? 
  13. Which default traffic source dimensions does Google Analytics report for each website visitor?
  14. To recognize users across different devices, what is required for User ID?
  15. To track users and sessions across multiple domains, what first must be set up?
  16. View filters are applied in what order?
  17. View filters may be applied retroactively to any data that has been processed
  18. What asset is used to build a remarketing list?
  19. What cannot be collected by the default Analytics tracking code? 
  20. What channel is not included in the default Channels report?
  21. What data is Google Analytics Goals unable to track?
  22. What data table display compares report metrics to the website average? 
  23. What does assigning a value to a Google Analytics Goal enable?
  24. What feature can join offline business systems data with online data collected by Google Analytics?
  25. What feature would be used to collect how many times users downloaded a product catalog?
  26. What is a “secondary dimension” in Google Analytics?
  27. What is not a benefit of Google Analytics Remarketing?
  28. What is not considered a “source” in Google Analytics by default?
  29. What is the set of rules that determines how sales and conversions get credited based on touch-points in the conversion path?
  30. What is used to create Smart Goals?
  31. What Remarketing audiences cannot be defined by default?
  32. What report identifies browsers that may have had problems with a website?
  33. What report indicates the last page users viewed before leaving a website? 
  34. What report indicates where users start or exit the conversion funnel?
  35. What report shows the percent of site traffic that visited previously?
  36. What report shows the percentage of traffic that previously visited a website?
  37. What report shows which web pages get the most traffic and highest engagement?
  38. What scope levels available for dimensions and metrics?
  39. What scope would be set for a Custom Dimension that reports membership status for a customer rewards program?
  40. What would prevent data from appearing in a Custom Report?
  41. When linking a Google Ads account to Google Analytics, what is not possible?
  42. When the same default tracking code is installed on pages with different domains, what will result?
  43. When will Google Analytics be unable to identify sessions from the same user by default?
  44. Which assets cannot be shared in the Solutions Gallery? 
  45. Which Goals are available in Google Analytics?
  46. Which kinds of hits does Google Analytics track?
  47. Which parameters can be included with an event hit for reporting?
  48. Which reports indicate how traffic arrived at a website?
  49. Which reports indicate how website referrals, organic search, and ad campaigns assisted in conversions? 
  50. Which three campaign parameters are recommended to manually track campaigns? 
  51. Within how many days can a deleted view be restored?
  52. What campaign parameter is not available by default in Google Analytics?
  53. When does the tracking code send an event hit to Google Analytics?
  54. Which reports require the activation of Advertising Features?
  55. What is a “dimension” in Google Analytics?
  56. Using a standard Google Analytics configuration, which characteristics cannot be used to create a custom segment?
  57. What data does Google Analytics prohibit collecting? 
  58. The default session time out duration in Google Analytics is how many minutes? 
  59. When does the Analytics tracking code send a pageview hit to Google Analytics?
  60. If a web page visitor clears the Analytics cookie from their browser, what will occur?
  61. To increase the speed at which Google Analytics compiles reports, what action could be taken?
  62. What model represents the hierarchical structure of a Google Analytics account?
  63. What is the “Bounce Rate” in Google Analytics?
  64. What feature is required to collect the number of comments users posted to a web page?
  65. What feature is required to track customer search terms on a website? 
  66. What is a “metric” in Google Analytics?
  67. What criteria cannot be used to create a Custom Segment?
  68. Which user characteristic may NOT be used to change keyword bids in Google Ads?
  69. To view accurate data in a Custom Report, what action should be avoided? 
  70. In Multi-Channel Funnel reports, how are default conversions credited?
  71. What is not considered a default “medium” in Google Analytics?
  72. What metric-dimension combination is not valid?
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