Which three tags does Google Analytics require for accurate campaign tracking?

Options:

• Medium, Source, and Content
• Medium, Source, and Campaign
• Campaign, Content, and Term
• Source, Content, and Term

Correct Answer: Medium, Source, and Campaign

Explanation:

you might use the following parameter-value pairs for your Summer Sale campaign:

• utm_source = summer-mailer to identify traffic that results from your Summer Sale email campaign
• utm_medium = email to identify traffic from the email campaign vs. the in-app campaign
• utm_campaign = summer-sale to identify the overall campaign

Read more here: https://support.google.com/analytics/answer/1033863

Other Google Analytics for Beginners Course Assessment 4 Questions & Answers:

• Which tags are standard Google Analytics campaign parameters?
• What Google Ads report in Google Analytics can show which bid adjustments resulted in higher conversions?