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Which three tags does Google Analytics require for accurate campaign tracking?

Options:

  • Medium, Source, and Content
  • Medium, Source, and Campaign
  • Campaign, Content, and Term
  • Source, Content, and Term

Correct Answer: Medium, Source, and Campaign

Explanation:

you might use the following parameter-value pairs for your Summer Sale campaign:

  • utm_source = summer-mailer to identify traffic that results from your Summer Sale email campaign
  • utm_medium = email to identify traffic from the email campaign vs. the in-app campaign
  • utm_campaign = summer-sale to identify the overall campaign

Read more here: https://support.google.com/analytics/answer/1033863

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