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Which tags are standard Google Analytics campaign parameters?

Options:

  • utm_adgroup
  • utm_source
  • utm_medium
  • utm_content

Correct Answer:

  • utm_source
  • utm_medium
  • utm_content

Explanation:

There are 5 parameters you can add to your URLs:

  • utm_source
  • utm_medium
  • utm_content
  • utm_campaign
  • utm_term

Read more here: https://support.google.com/analytics/answer/1033863

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