Home » Google Analytics for Beginners Assessment Answers {2021 Updated} » What setting must be enabled to view data in Demographics and Interests Reports?

What setting must be enabled to view data in Demographics and Interests Reports?

Options:

  • Content Grouping
  • Advertising features
  • User permissions on the view
  • In-Page Analytics

Correct Answer: Advertising features

Explanation:

Analytics Advertising Features is a collection of features that takes advantage of the Google advertising cookies so you can do things like:

  • Create Remarketing Audiences based on specific behavior, demographic, and interest data, and share those lists with Google Ads
  • Use demographic and interest data in your Analytics reports
  • Create Segments based on demographic and interest data

Read more here: https://support.google.com/analytics/answer/3450482

Other Google Analytics for Beginners Course Assessment 3 Questions & Answers:

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