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What Google Ads report in Google Analytics can show which bid adjustments resulted in higher conversions?

Options:

  • Campaigns
  • Keywords
  • Bid Adjustments
  • Destination URLs

Correct Answer: Bid Adjustments

Explanation:

Use the Bid Adjustments report to identify high (or low) performing device types, locations, and times of the day. Consider increasing or decreasing your Google Ads bid adjustments based on how your ads perform, helping to improve your return on ad spend (ROAS).

Read more here: https://support.google.com/analytics/answer/3191002

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