- The Measurement Protocol
- The Segment Builder
- The URL Builder
- The Goal Selector
Correct Answer: The URL Builder
URL builders – Generate custom campaign parameters for your advertising URLs. You can create your URLs by hand or you can use a URL generator. There are three generators. Be sure to use the correct URL generator because the URLs to websites, the Google Play Store, and the Apple App Store are each a little different from each other.
Read more here: https://support.google.com/analytics/answer/1033867