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Google Analytics cannot collect data from which systems by default?

Options:

  • Offline inventory database 
  • Websites 
  • Online point-of-sale systems 
  • Mobile devices

Correct Answer: Offline inventory database

Explanation:

Google Analytics cannot collect offline inventory database by default. You would need Data Import. It lets you join the data generated by your offline business systems with the online data collected by Analytics. This can help you organize, analyze, and act upon this unified data view in ways that are better aligned with your specific and unique business needs. For example, as a web publisher, you could join hits collected by Analytics with data dimensions exported from your CMS and CRM systems to analyze the relative contributions of authors to your site.

Read more here: https://support.google.com/analytics/answer/3191589

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