You’re Working On A Google Search Ad That’s Not Performing As Expected. You Specifically Want More Users To Click On The Ad. What Action Might Improve The Click-Through Rate On Your Ad?

Options:

• Increasing the trustworthiness of the website.
• Modifying the ad’s landing page to load faster.
• Changing the call-to-action message of the ad.
• Reducing the bid rate on the ad.

Correct answer: Changing the call-to-action message of the ad.