Home » Google Ads Search Certification Answers (2021 Updated) » You’re Working On A Google Search Ad That’s Not Performing As Expected. You Specifically Want More Users To Click On The Ad. What Action Might Improve The Click-Through Rate On Your Ad?

You’re Working On A Google Search Ad That’s Not Performing As Expected. You Specifically Want More Users To Click On The Ad. What Action Might Improve The Click-Through Rate On Your Ad?

Options:

  • Increasing the trustworthiness of the website.
  • Modifying the ad’s landing page to load faster.
  • Changing the call-to-action message of the ad.
  • Reducing the bid rate on the ad.

Correct answer: Changing the call-to-action message of the ad.

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