Home » Google Ads Search Certification Answers (2021 Updated) » You’re Trying To Improve An Ad’s Perceived Quality So It Performs Better During An Ad Auction. What Change Would Have The Least-Positive Impact To An Ad’s Quality?

You’re Trying To Improve An Ad’s Perceived Quality So It Performs Better During An Ad Auction. What Change Would Have The Least-Positive Impact To An Ad’s Quality?

Options:

  • Raising the bid amount.
  • Creating ads that pertain to the keywords.
  • Creating ads likely to get clicks.
  • Having a clear and simple landing page.

Correct answer: Raising the bid amount.

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