Home » Google Ads Search Certification Answers (2021 Updated) » When Should You Use Remarketing Lists For Search Ads?

When Should You Use Remarketing Lists For Search Ads?

Options:

  • To reach people who have already engaged with your website in the past
  • To identify loyal customers and expand the reach to those that resemble your customers
  • To reach out to new customers that share the behaviors and characteristics of your remarketing audience segments
  • To reach people, based on advanced demographic criteria

Correct answer: To reach people who have already engaged with your website in the past

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