Home » Google Ads Search Certification Answers (2021 Updated) » What Does Layering An Affinity Audience With A Broad Keyword Targeting Campaign Help You Do?

What Does Layering An Affinity Audience With A Broad Keyword Targeting Campaign Help You Do?

Options:

  • Reach people based on specific demographics such as marital and education status
  • Reach people who have been identified as being in the mindset to buy
  • Ensure your ads are only seen by people who have demonstrated a qualified interest in your service and/or product(s)
  • Find new customers that share the behaviors and characteristics of your marketing audience segments

Correct answer: Ensure your ads are only seen by people who have demonstrated a qualified interest in your service and/or product(s)

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