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Home » Google Ads Search Certification Answers (2021 Updated) » Rina Notices That Her Ad’s Average Cost Per Click (CPC) Is Significantly Higher Than The Industry Benchmark. But She’s Not Seeing Improvements In Her Ad’s Position. What Can She Do To Potentially Get A Higher Ad Position?

Rina Notices That Her Ad’s Average Cost Per Click (CPC) Is Significantly Higher Than The Industry Benchmark. But She’s Not Seeing Improvements In Her Ad’s Position. What Can She Do To Potentially Get A Higher Ad Position?

Options:

  • Match the bid to an industry benchmark.
  • Decrease the number of ad groups.
  • Increase the number of ad groups.
  • Improve the ad’s quality score.

Correct answer: Improve the ad’s quality score.

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