Home » Google Ads Search Certification Answers (2021 Updated) » Molly Wants To Clear Her Remaining Stock In Preparation For Ordering A New Line Of Products To Sell. As A Result, She’s Willing To Increase Her CPA (Cost-Per-Acquisition) And Investment, As Long As It Means Generating More Sales. Her Current Campaign Has A Total Investment Of $25,500, Generates 1,500 Conversions, And Has A CPA Of $17. Which Plan, Built In The Performance Planner, Will Help Molly With Her Marketing Goal To Generate More Sales?

Molly Wants To Clear Her Remaining Stock In Preparation For Ordering A New Line Of Products To Sell. As A Result, She’s Willing To Increase Her CPA (Cost-Per-Acquisition) And Investment, As Long As It Means Generating More Sales. Her Current Campaign Has A Total Investment Of $25,500, Generates 1,500 Conversions, And Has A CPA Of $17. Which Plan, Built In The Performance Planner, Will Help Molly With Her Marketing Goal To Generate More Sales?

Options:

  • An investment of $30,000 to generate 1,500 conversions and a CPA of $20
  • An investment of $28,000 to generate 1,400 conversions and a CPA of $20
  • An investment of $40,000 to generate 2,000 conversions and a CPA of $20
  • An investment of $21,000 to generate 1,400 conversions and a CPA of $15

Correct answer: An investment of $40,000 to generate 2,000 conversions and a CPA of $20

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