Home » Google Ads Search Certification Answers (2021 Updated) » Marta Has A Tight Marketing Budget And Needs To Use A Strategy That Can Drive Customers To Her Website For A Set Cost. Which Bidding Strategy Has The Potential To Meet Marta’s Needs?

Marta Has A Tight Marketing Budget And Needs To Use A Strategy That Can Drive Customers To Her Website For A Set Cost. Which Bidding Strategy Has The Potential To Meet Marta’s Needs?

Options:

  • Target return on ad spend (Target ROAS)
  • Target cost-per-acquisition (tCPA)
  • Target impression share
  • Maximize clicks

Correct answer: Maximize clicks

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