Home » Google Ads Search Certification Answers (2021 Updated) » Jasmine Is The Director Of Marketing For A Chain Of Clothing Stores. She’s Been Given A Set Budget And Needs To Drive As Many Potential Customers To Her Website As Possible. What Automated Bidding Strategy Should She Use In Her Campaign?

Jasmine Is The Director Of Marketing For A Chain Of Clothing Stores. She’s Been Given A Set Budget And Needs To Drive As Many Potential Customers To Her Website As Possible. What Automated Bidding Strategy Should She Use In Her Campaign?

Options:

  • Target return on ad spend (tROAS)
  • Target impression share
  • Maximize clicks
  • Maximize conversions

Correct answer: Maximize clicks

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