Home » Google Ads Search Certification Answers (2021 Updated) » How Is Using Non-Last-Click Attribution Conversions Useful For Performance Planner Forecasts?

How Is Using Non-Last-Click Attribution Conversions Useful For Performance Planner Forecasts?

Options:

  • To take advantage of seasonal trends throughout the year
  • To allocate budgets that drive incremental conversions
  • To find growth opportunities regarding device targeting
  • To identify the most profitable location targeting

Correct answer: To allocate budgets that drive incremental conversions

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