Home » Google Ads Search Certification Answers (2021 Updated) » How Does Automating Your Bid Contribute To A Successful Google Ads Campaign?

How Does Automating Your Bid Contribute To A Successful Google Ads Campaign?

Options:

  • Automated bidding uses machine learning to algorithmically help you set the appropriate bid for each and every auction.
  • Automated bidding’s algorithms integrate a minimum number of signals to evaluate user intent.
  • The customer journey has become more direct, so setting bids should be based on general user behavior.
  • Cross-referencing data with context to establish intent and set the appropriate bid is a simple and direct task.

Correct answer: Automated bidding uses machine learning to algorithmically help you set the appropriate bid for each and every auction.

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