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Home » Google Ads Search Certification Answers (2021 Updated) » Automated bidding does the heavy lifting for advertisers on Google Ads. What does automated bidding use to set the right bid for every auction?

Automated bidding does the heavy lifting for advertisers on Google Ads. What does automated bidding use to set the right bid for every auction?

Options:

  • Ad extensions
  • Machine learning
  • Manual control
  • Seller ratings

Correct answer: Machine learning

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