Home » Getting Started with Google Analytics 360 Assessment Answers {2021 Updated} » Which of the following are reasons you would expect discrepancies between Campaign Manager Clicks and Campaign Manager Click-Through Sessions in Google Analytics? (select three)

Which of the following are reasons you would expect discrepancies between Campaign Manager Clicks and Campaign Manager Click-Through Sessions in Google Analytics? (select three)

Options:

  • Clicks and Impressions are directly imported from Campaign Manager and Sessions are reported when the user visits the site from a Campaign Manager Campaign.
  • It’s possible that the Campaign Manager Advertiser is driving traffic to multiple web properties.
  • You’ve enabled ‘Allow manual tagging (UTM values) to override auto-tagging(DCLID values) for Campaign Manager and Display & Video 360 reporting integration.’
  • Clicks and sessions are recorded differently by different systems.

Correct answer:

  • Clicks and Impressions are directly imported from Campaign Manager and Sessions are reported when the user visits the site from a Campaign Manager Campaign.
  • It’s possible that the Campaign Manager Advertiser is driving traffic to multiple web properties.
  • Clicks and sessions are recorded differently by different systems.
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