Home » Getting Started with Google Analytics 360 Assessment Answers {2021 Updated} » In the Conversions > Multi-Channel Funnels > Top Conversion Paths report, what does the “eye” icon represent in the display channel steps?

In the Conversions > Multi-Channel Funnels > Top Conversion Paths report, what does the “eye” icon represent in the display channel steps?

Options:

  • Click-through interaction
  • Display ad impression
  • Data-driven interaction
  • Offline ad interaction

Correct answer: Display ad impression

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