Google Analytics 360 Assessment 1 Answers
(A) Roll-Up Reporting
(B) Custom Tables
(C) Custom Funnels
(D) Custom Dimensions & Metrics
(A) BigQuery Export
(B) Source Properties report
(C) Users Flow report
(D) Audience Insights report
(C) Exclude URL Query Parameters
(A) Custom Funnels populate with historical data.
(B) Custom Funnels can consist of any number of stages.
(C) Custom Funnel stages can be based on pages or events.
(D) A single stage can consist of multiple rules.
(A) When a report contains a high cardinality dimension
(B) When a standard report contains more than six months of data
(C) When an ad-hoc query exceeds the sampling threshold for sessions
(D) When a standard report exceeds the sampling threshold for sessions
(A) The report shows a message that it is not based on 100% of sessions
(B) You see “(other)” as a row for the primary dimension in your report
(C) You see “Unsampled Reports” as an available Export option
(D) You are unable to show more than 5,000 rows in the user interface
(A) Custom Tables support ad-hoc analysis with reports in the Google Analytics user interface
(B) Custom Tables enable you to pull more unsampled historical data
(C) Custom Tables have higher row limits than Unsampled Reports
(D) Custom Tables can be scheduled to run daily
Google Analytics 360 Assessment 2 Answers
Q. (1) – What is BigQuery?
(A) Data Visualization Tool
(B) Data Warehouse
(C) Dynamic Optimization Tool
(D) Data Transfer Service
(A) You can access hit-level data
(B) You can query unsampled user page paths
(C) You can create fast, easy-to-share dashboards and charts
(D) You can combine your Analytics 360 data with data from other sources
- (A) Analyzing and visualizing Source/Medium values for all website users.
- (B) Reporting on e-commerce transaction rates for each brand of your business.
- (C) Reporting on the amount of time between events occurring across multiple sessions.
- (D) Reporting on the unsampled pageview paths that users followed
(A) Data Table
(B) Google Drive
(C) BigQuery API
(D) Google Cloud Platform Project
(A) Custom dimensions, landing page, hit number, client ID
(B) Clicks, impressions, hit number, client ID
(C) Custom channel groups, landing page, time on page
(D) Custom dimensions, hit number, client ID
Google Analytics 360 Assessment 3 Answers
Q. (1) – Why would dbm / cpm sessions reported in the All Traffic > Source/Medium report differ from the number of sessions reported in the Acquisition > Google Marketing Platform > Display & Video 360 reports? (select two)
(A) The All Traffic > Source/Medium report does not include view-through sessions
(B) The All Traffic > Source/Medium report uses the Google Analytics attribution model (GA Model) while the Acquisition > Google Marketing Platform > Display & Video 360 reports use the Campaign Manager attribution model (CM Model)
(C) The All Traffic reports use the date range set in Google Analytics while the Acquisition > Google Marketing Platform > Display & Video 360 reports report sessions during the lookback window
(D) The All Traffic > Source/Medium report may be sampled while the Acquisition > Google Marketing Platform > Display & Video 360 reports are always unsampled
(A) Click-through interaction
(B) Display ad impression
(C) Data-driven interaction
(D) Offline ad interaction
(A) Ecommerce transactions and Goals from Google Analytics
(B) Floodlight counters
(C) Floodlight sales
(D) Google Ads Conversions
(A) dcm-dbm / cpm
(B) dfa-dbm / cpm
(C) dbm / cpm
(D) dfa / cpm
Q. (5) – A user sees one of your Campaign Manager ads. The next day, the user navigates to your site through an email campaign. How would their session be reported in the Campaign Manager > Campaigns report?
(A) Click-Through Session
(B) View-Through Session
(C) A Click-Through Session and a View-Through Session
(D) The session wouldn’t be reported in Campaign Manager > Campaigns report
(A) Clicks and Impressions are directly imported from Campaign Manager and Sessions are reported when the user visits the site from a Campaign Manager Campaign.
(B) It’s possible that the Campaign Manager Advertiser is driving traffic to multiple web properties.
(C) You’ve enabled ‘Allow manual tagging (UTM values) to override auto-tagging(DCLID values) for Campaign Manager and Display & Video 360 reporting integration.’
(D) Clicks and sessions are recorded differently by different systems.
Google Analytics 360 Assessment 4 Answers
(A) Assisted Conversions
(B) Time Lag
(C) Path Length
(D) Behavior Flow
(A) Custom Segments
(B) Secondary Dimensions
(C) Custom Reports
(D) Custom Dimensions
Q. (3) – In the Acquisition > Google Marketing Platform > Campaign Manager > Campaigns report, which metric group would you select to see Google Analytics sessions side-by-side with Campaign Manager impressions and clicks?
(A) Site Usage
(A) Provides additional advertising dimensions
(B) Removes risk of manual tagging errors
(C) Removes the need to maintain manual tags
(D) Increases data freshness
(A) Allow manual tagging (UTM values) to override auto-tagging (DCLID values) for Campaign Manager and Display & Video 360 reporting integration
(B) Allow manual tagging (UTM values) to override auto-tagging (GCLID values) for Google Ads and Search Ads 360 integration
(C) Enable the Campaign Manager reporting integration
(D) Disable Cost Data in the Campaign Manager integration
Google Analytics 360 Assessment 5 Answers
(A) Paid Search
(A) In the left-hand navigation menu under “Customization”
(B) In the left-hand navigation menu under “Acquisition” then “Google Marketing Platform”
(C) In the Admin area under “Product Linking”
(D) From the Account selector, select “Display & Video 360”
(A) The dimensions Landing Page and DV360 Advertiser (GA Model)
(B) The dimensions Landing Page and DV360 Advertiser (CM Model)
(C) The dimension Source/Medium and the metric DV360 Impressions
(D) The dimension DV360 Creative Name (CM Model) and the metric Avg. Session Duration
(A) Create an Audience from an existing segment
(B) Go to Admin > Property > Audience Definitions
(C) Create an Audience from a table filter on a Display & Video 360 report
(D) Import an Audience from Display & Video 360 into Google Analytics
(A) Create a remarketing list including users with ‘viewable’ impressions from a specific Display & Video 360 Site.
(B) Create a remarketing list including users who came from a specific Display & Video 360 Site and added items to their shopping cart.
(C) Create a ‘similar audience’ remarketing list targeting users with click-through sessions from a specific Display & Video 360 Insertion Order.
(D) Create an audience based on a stage of your custom funnel and share the audience with Display & Video 360 for remarketing.
Google Analytics 360 Assessment 6 Answers
(A) Search Ads 360 dimensions available in segments
(B) Search Ads 360 data available in “Multi-Channel Funnels” and “Attribution” reports
(C) Additional reports for organic search engine traffic
(D) A new set of Search Ads 360 reports under Acquisition > Google Marketing Platform
(C) Paid Search
(D) Organic Search
(A) Profit margins
(B) Ad spend
(C) Bid limits
(A) Bounce rate in Search Ads 360 Treemaps reports
(B) Revenue in Search Ads 360 Campaigns reports
(C) % New Sessions in Search Ads 360 Keywords Reports
(D) Bounce rate in Search Ads 360 Keywords Reports
(A) Acquisition > Google Ads reports
(B) Acquisition > All Traffic reports
(C) Acquisition > Google Marketing Platform > Search Ads 360 reports
(D) This level of granularity is only available in the Google Ads user interface