Home » Charlie is working to improve the quality score of a Google Search ad by improving his expected click-through rate (eCTR). Which of the following actions might improve Charlie’s eCTR?
Uncategorized

Charlie is working to improve the quality score of a Google Search ad by improving his expected click-through rate (eCTR). Which of the following actions might improve Charlie’s eCTR?

Options:

  • Improving the speed of his website
  • Cloning the ad multiple times
  • Decreasing the bid for the ad
  • Including keywords in his ad text

Correct answer: Including keywords in his ad text

Ravi Prakash

Back to top