Bill owns a company called Wild Bill’s Bracelets that sells custom jewelry. He launched a Search campaign to drive sales of his custom-made bracelets on his website. How can Bill create effective messages that drive more customers to purchase his jewelry?
(A) He can use brand-specific search terms.
(B) He can use Display upsell ads.
(C) He can use videos to tell stories.
(D) He can highlight brand attributes.