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Bill owns a company called Wild Bill’s Bracelets that sells custom jewelry. He launched a Search campaign to drive sales of his custom-made bracelets on his website. How can Bill create effective messages that drive more customers to purchase his jewelry?

Bill owns a company called Wild Bill’s Bracelets that sells custom jewelry. He launched a Search campaign to drive sales of his custom-made bracelets on his website. How can Bill create effective messages that drive more customers to purchase his jewelry?

Options:

(A) He can use brand-specific search terms.

(B) He can use Display upsell ads.

(C) He can use videos to tell stories.

(D) He can highlight brand attributes.

Ravi Prakash

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