Digital marketing career is not an easy path. But, this beginner’s guide will walk you through and teach you how to become a good digital marketer.
Before starting out let’s start with:
A Little History:
Before understanding what digital marketing is, let’s understand the term ‘marketing’.
Might be we heard of marketing once in our life. Marketing is all about connecting the right business solution to the right audience.
Do you know?
The history of ‘marketing’ as a process of moving goods from producer to consumer with an emphasis on sales and advertising first appeared in dictionaries in 1897.
The online world took on a more recognizable form in 1990. Yes, this same year even the term ‘digital marketing’ was coined.
Since then people started using it more efficiently, with new strategies, with more restriction guidelines from back in the 2000s.
In this digital arena, a new way of marketing came which yields better results and is less costly than traditional marketing i.e internet marketing.
So, for who are absolutely beginner’s in digital marketing:
What is Digital Marketing?
Digital marketing is nothing but promoting products or services through digital channels including all the marketing channels, tools and methods available i.e SEO, SEM, SMO, SMM, email marketing, affiliate marketing, etc. are what we call Digital marketing.
Best Digital Marketing Blogs?
If you don’t learn, you die.
The internet marketing strategy that worked in the 2000s doesn’t fetch you the same result in 2020 for sure.
In the Online Marketing Industry, what worked today might not work tomorrow. It’s changing at a frightening speed.
To succeed as a good digital marketer one has to always be keen to learn new strategies in the digital arena. Every day he/she is always ready to take challenges and prepare themselves to stay ahead in the race of digital marketers skills.
Every digital marketing leader has its strengths and weaknesses. The blogs that have been covered in my list are based on their skills.
I have included these blogs particularly for the expert levels alike CMO, as well as for beginners in internet marketing.
Below are 10 best online marketing blogs to stay up to date with the latest SEO trends and digital marketing news in 2020 and make strategies which sets you apart from others.
Top 10 best online marketing blogs:
- Hubspot(Inbound Marketing)
- Content Marketing Institute(Content Marketing)
- Search Engine Land(SEO & SEM News)
- Neil Patel(Digital marketing)
- Jeff Bullas(Internet marketing)
- MOZ(SEO & Inbound Marketing)
- Social Media Examiner(Social media)
- Campaign Monitor(Email marketing)
- Adespresso(SEM & SMM)
- Social Media Explorer(Social Media)
Please share your suggested blogs that you prefer to read in 2020 in the comments below. I can’t wait to see what you’re reading, too.
How do you succeed as a digital marketer?
Often you heard this “Success doesn’t happen overnight – because every great prize comes with some big sacrifices”
Digital marketing is all about the experience.
People call digital marketing an art. If you master the art, you will succeed.
Don’t go that fast Ravi! Do tell us how one can master the art?
That’s a good question. I will tell you how to master the art.
In this fast-paced changing environment and huge competition, one needs to keep some things in mind to succeed as a digital marketer.
It doesn’t matter If one is a freelancer or a full-time employee. You need to showcase your skills to your clients or your employers.
Let your action speaks:
“If your actions don’t live up to your words, you have nothing to say.”
― DaShanne Stokes
In digital marketing, one needs to focus on just one or two skills to stand apart from the crowd.
I have compiled my top tips for enthusiastic digital marketers to kick-start their journey in the field of digital marketing.
- Stay updated
- Always hungry for learning
- Entrepreneurial skills
Digital marketing types?
Internet marketing itself is an ocean. Every digital marketer out there is trying to get a drop of it and believe me that one single drop is worth multiple million’s. Why should it be worth millions because of 4 billion internet users worldwide?
Remember I said above I have compiled the list of best online marketing blogs based on their skills not based on their traffic.
There are very few digital marketers who have expertise in all the domains of digital marketing.
Hardly, you will find all these customers on one digital channel.
So believe me:
It’s not necessary every business out there will follow the same guidelines to succeed in the digital arena even if they exist in the same domain.
With so many types of digital marketing in the world, it may be hard for the business owner to navigate all types of digital marketing.
Here are the main types of digital marketing a business owner consider for their own business:
- Content Marketing
- Search Engine Optimisation(SEO)
- Search Engine Marketing(SEM)
- Social Media Marketing(SMM)
- Affiliate Marketing
- Email Marketing
- Instant Messaging Marketing
- Radio Advertising
- Influencer Marketing
- Video Marketing
- Pay Per Click(PPC)
- Inbound Marketing
Role of Digital Marketers?
Probably you already know how many types of digital marketing exist in the market in 2020.
Handling digital marketing channels isn’t the cup of tea of every digital marketer out there. To grasp even one type of digital marketing itself is a great achievement.
To stay in this highly competitive digital world, he needs to create sophisticated strategies to engage visitors, enhancing brand awareness in the digital world as well as driving high-quality traffic to your website for acquiring leads/customers.
There are a plethora of options available for the one seeking a career in digital marketing. Online marketing manager, Content marketing manager, SEO manager, Inbound marketing Experts, Social media specialist, PPC manager, Email-marketing head and CMO.
Digital marketers Salary?
Do you remember when you last visited the mall for shopping and bought a product without looking for a discount?
Getting these hard skills for one’s dream eventually forces an employer to pay them a high salary.
But hold on:
For a digital marketer job profile, it doesn’t always need a graduation degree holder. You will see your manager who is a high secondary pass out.
A highly skilled required job which is emerging day by day.
Salary varies with a lot of aspects on various factors like: country, mentor, Depending upon one’s expertise on it.
The average digital marketer salary in the United States this year is $61,671.
You will see frightening fights among digital marketers outside. Everyone is learning and practicing. One needs to work hard to get this much salary(but not impossible).
Apart from this there are a lot of freelancing jobs outside where you eventually earn a lot might be more than your monthly salary.
But, let me tell you even the dark side of it.
It’s not easy as it seems for a digital marketer. To get freelancing jobs on these highly popular freelancing platforms one needs to work hard.
I was even thinking of writing an in-depth article on getting first freelancing work.
What do you say?
Digital Marketing Course?
Trust me. What you all know today might be, I didn’t knew at your age. I have started my digital marketing journey just like you all before 3 years by just Googling “What is internet marketing?”. I didn’t know the term digital then.
There are almost 2 billion resources available for you to learn digital marketing which includes paid and free both.
The internet is full of information. There is nothing that isn’t available on the internet. There are digital market leaders whom you should follow to learn what’s trending in the market.
Attend webinars, meetups and increase your networking to keep growing in this field.
There are a lot of digital marketing courses available.
No need to go for a paid course. There are plenty of free courses available that will eventually kickstart your journey in Digital marketing.
I have stated above that to succeed in a digital marketing career one needs to do a lot of intelligent hard work not just hard work.
Yes intelligent hard work, not typical hard work.
You need to analyze all the efforts that you are doing. There are a lot of free tools available for better visualizing the data of your visitors.
Google analytics is far the most trustworthy tool which will help you to understand your potential customers.
Follow the below blogs to learn particular skills.
- Start with the fundamentals of digital marketing with digital google.
- SEMRUSH Academy
- Hubspot Inbound Marketing Certification
- WordStream PPC University
- Microsoft Advertising Certification
- Twitter flight School
NOTE: I’m not affiliated with any of the following courses.
Best books for digital marketers
Well, alike email marketing in the digital world is an old technique that professionals are still using and of course why don’t they use it?
For every $1spent on email marketing, $44 is made in return.
Mastering the fundamentals in digital marketing is necessarily important. I know reading books takes time, but we need to take out time from nowhere to read and learn new techniques from these important digital books.
List of 5 books below for an internet marketer to read:
- Digital Marketing For Dummies (Ryan Deiss & Russ Henneberry)
- Introduction to Programmatic Advertising (Dominik Kosorin)
- Digital Marketing 2020: Grow Your Business With Digital Marketing (Danny Star)
- Social Media Marketing For Dummies(Shiv Singh, Stephanie Diamond)
- The Art of SEO(Eric Enge, Stephan Spencer, Jessie Stricchiola, Rand Fishkin)
Modern technology changed a lot.
Things which were quite impossible for the last generation are quite possible for this generation through technology.
Cryptocurrency, Artificial intelligence, Block-chain technology, Machine learning and many things which are shaping earth into something new.
China Alibaba Flyzoo hotel is straight out of the future. It has a staff of robots which will eventually serve you in your room, cafeteria instead if I say service boy is a robot over there.
It’s 2020 and over 4 billion internet users now. Besides the growth of business, the competition also drastically increased. Modern generations don’t want to go for movies in theatres, cinemas. Online video content is booming.
Business have to understand their consumers and in fact:
SMB & Big enterprises are using various methods to reach their customers and many have taken the digital route and still many are figuring out how to use digital channels effectively.
In this regard internet marketing is taking the leading position.
I hope this guide showed you the overview of digital marketing and how you can become a good digital marketer.
Will it be helpful for your career or your business? Let me know in the comments.