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Based on Google’s analysis of bumper ads, what caused a significant increase in ad recall?

Options:

  • When the bumper ad was skippable.
  • When consumers viewed a bumper ad three or more times.
  • When the bumper ad was shown on the right frame.
  • When the bumper ad showed for 10 seconds.

Correct answer: When consumers viewed a bumper ad three or more times.

Ravi Prakash

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