Alex read a lot about Google App campaigns, and he’s eager to start one of his own. What’s the ﬁrst thing he should do before jumping into Google Ads interface?
(A) Create a library of assets he might use during the ad creation process.
(B) Gather feedback from people already using his app regularly.
(C) Deﬁne a goal he wants to achieve with an App campaign.
(D) Conduct thorough research on apps belonging to similar businesses.