Home » Advanced Google Analytics Assessment Answers {2021 Updated} » What is “remarketing” in Google Analytics?

What is “remarketing” in Google Analytics?

Options:

  • When users visit a website for the first time and complete a conversion
  • When users are shown targeted ads to bring them back to a website and encourage a conversion
  • When Google Analytics can’t distinguish a new user because they have deleted their browser cookies
  • When a user buys an available product from a competitor

Correct answer: When users are shown targeted ads to bring them back to a website and encourage a conversion

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