Home » Advanced Google Analytics Assessment Answers {2021 Updated} » In a “last-click” attribution model, Google Analytics will attribute all of the conversion credit to which source(s)?

In a “last-click” attribution model, Google Analytics will attribute all of the conversion credit to which source(s)?

Options:

  • First marketing activity
  • Last marketing activity
  • Single assisted conversion
  • All assisted conversions

Correct answer: Last marketing activity

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