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A marketer is keeping track of the revenue generated by his campaign. He wants to see a specified return-on-investment for his monthly ad spend. Which type of automated bidding strategy will meet his needs?

Options:

  1. A revenue-focused bidding strategy
  2. An awareness-based bidding strategy
  3. A conversion-focused bidding strategy
  4. A consideration-focused bidding strategy

Correct answer: A revenue-focused bidding strategy

Ravi Prakash

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