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A brand manager wants to create a marketing objective that aligns with the purchase stage of the customer journey. Which metric should the brand manager use?

A brand manager wants to create a marketing objective that aligns with the purchase stage of the customer journey. Which metric should the brand manager use?

Options:

(A) Return on ad spend

(B) Customer referrals

(C) Brand awareness

(D) Brand association

Ravi Prakash

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